Joe Biden

Pro-Biden Super PAC Tries a New Strategy in Ad: Positivity

Unite the Country, a pro-Biden Super PAC has released a new ad entitled “Deserve“. The ad will hit local airwaves in presidential battleground states and nationwide on cable networks.

The ad takes a different approach than a grand majority of other outside group advertisements in that it is not an attack ad. The ad, rather than even mentioning President Trump by name, instead, the ad focuses on Joe Biden as a candidate and the positive characteristics he brings to the table as a candidate.

“Deserve” highlights the upbringing of Biden, which is cast as middle-class, as well as his work as vice president in the wake of the 2008 financial collapse.

“Voters see the disastrous presidency of Donald Trump every single day as he endangers lives and weakens our economy,”…“It’s time for them to hear the story of Joe Biden and his leadership during tough economic times.”

Steve Schale, chief executive officer of Unite the Country.

Rather than focusing on the most topical theme of the Coronavirus, or attacking President Trump’s response to the pandemic, “Deserve” opens up by showing Biden’s boyhood home in Pennsylvania (a key battleground state that was narrowly won by Trump in 2016) and and includes an clips from his speech to the 2012 Democratic National Convention in which he says Americans “deserve a president who will never quit on you.”